Your Digital Foundation

Web Design

Your website is your online headquarters. Is it ready to attract visitors and drive conversions?

What We Offer

Custom Websites,
Real Results

We don’t just build websites, we build solutions.

100% Custom

We create websites that are as unique as your brand. Our custom designs go beyond templates, tailoring every element to your specific needs and business objectives.

User-Friendly

Our websites are designed with your users in mind. We prioritize intuitive navigation, clear calls to action, and fast load times to ensure your visitors have a seamless experience.

Built for Search

We optimize your website for search engines, ensuring it’s easily discoverable by your target audience. Our SEO expertise drives organic traffic and improves your online visibility.

Our Process

A Proven Path to Successful Sites

Experience a streamlined journey with repeatable results.

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Phase 1: Strategy & Architecture

Our process begins with understanding your business. We’ll discuss your unique value proposition, target audience, and how your website integrates with your sales and marketing funnel. This stage involves interviews, industry research, and analyzing your initial SEO keyword wishlist.

We provide you with two unique homepage concepts and a preliminary sitemap (a visual representation of your website’s pages). We collaborate with you through revision rounds until you’re satisfied with both the homepage design and sitemap. This ensures you know exactly what your website will look like and what message it will convey.

Once you’ve approved the homepage and sitemap, we move on to creating content and design for the rest of your website’s pages.

Phase 2: Content

The content development phase of a website project typically involves an initial interview (call or meeting) and up to two rounds of client revisions. Throughout this stage, we collaborate with clients to develop website copy that seamlessly integrates their SEO goals, brand voice, and clear calls to action. While copywriting and design are distinct phases, they often progress concurrently within the project timeline.

Phase 3: Design

Once your homepage and sitemap are finalized, our design team creates templates for your website’s interior pages. These subpages will reflect the color scheme and style you approved for the homepage, while their layout adapts to the unique content of each section. To boost visual appeal, we may incorporate infographics, icons, and high-quality photos or videos (both original and stock).

We deliver the subpage designs in PDF format for your convenient review. We offer two rounds of revisions to ensure the subpages perfectly align with your vision. This collaborative process guarantees a website with a cohesive and impactful look.

Phase 4: Development

After finalizing design and content, we build your website’s core structure, the backend. Leveraging the latest development practices, we ensure a secure, fast, and modern foundation. This includes implementing technical SEO to optimize the website for targeted keywords and boost search engine visibility.

Phase 5: Launch

Our comprehensive launch process goes beyond just getting your website online. We ensure a smooth transition by handling the technical complexities, so your website goes live without a hitch. User experience is our priority, which is why we configure 301 redirects to prevent broken links and maintain visitor satisfaction. We take a proactive approach by monitoring your website for 404 errors (broken links) for 30 days post-launch. This way, we can identify and fix any potential issues before they impact your visitors. Our attention to detail ensures your website functions as intended and delivers optimal performance.

Why Simpler Strategies

Your Vision,
Our Expertise

Don’t just have a website. Have a website that works. Simpler Strategies delivers results.

Here’s why businesses choose us:

Strategic Approach

We create digital experiences aligned with your business goals, ensuring data-driven design decisions informed by user behavior and objectives.

Expertise & Innovation

Our talented designers and developers combine creativity with technical knowledge to deliver cutting-edge, standout designs.

Client-Centric Focus

Clear communication and transparent milestones keep you informed throughout the process. We meet deadlines and exceed expectations.

Commitment to Excellence

Our commitment to excellence shines through in every detail. We deliver exceptional websites that exceed expectations.

Websites that Deliver

We create websites that drive leads, boost conversions, and enhance your brand’s reputation. From simple to complex, we deliver results.

“Simpler completely transformed
the online presence for the brand I manage.”

“Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. The Simpler Strategies team is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.”

Kara Kuntz
Marketing Director, Primesource Building Products, Inc.

Establishing
Brand Authority

Content Strategy Case Study

ECommerce Organic
Search Visibility

SEO Case Study

Transforming a
Complex Website

Web Design Case Study

The Website
Buyer’s Guide

Our free Website Buyer’s Guide equips you with the resources you need to research, evaluate, and choose the best web design agency fit for your company’s specific goals.

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Results You Can Expect

The Impact of a
Well-Designed Website

A well-designed website can dramatically impact your business. You can expect to see:

Your Questions, Our Answers

Web Design FAQ’s

 

What web design services do you offer?

Simpler Strategies specializes in a range of web design solutions, catering to businesses across industries like manufacturing, professional services, and consumer goods. We excel at building:

  • Informational Websites: Clean, informative websites that effectively communicate your brand and message.
  • Extensive E-commerce Websites: Feature-rich online stores designed to drive sales and streamline your operations.
  • Custom Websites: Tailor-made solutions that perfectly align with your unique brand identity and goals.
Do you build custom websites?

Absolutely! We believe in custom websites that reflect your company’s DNA. We work closely with you to understand your brand vision, functionality needs, and desired aesthetics. From design elements to integrations, your website will be a one-of-a-kind asset that fuels your success.

What content management system (CMS) do you recommend?

Choosing a Content Management System (CMS) is an important decision, though often overlooked. Many companies leave this choice to their developer. However,
unless the developer manages the website, updates content, and implements design changes, this decision should involve you and your team.

We’ve created a guide “Choosing the Right CMS Platform” to support your decision making.

At Simpler Strategies, we use WordPress as our CMS. Why? Because as the world’s most popular CMS, it offers the largest support community, a vast array of plugins, and user friendly content updates. Often, a quick tutorial is all that’s needed to get started. Additionally, WordPress empowers marketing teams to manage and update the website independently, minimizing development support – a critical factor for a successful digital marketing strategy.

How long will it take to build my website?

Project timelines for website development typically range from 10-16 weeks, with several factors influencing the final timeframe. This includes project complexity, client availability for feedback, content creation needs, and any additional services like branding or marketing integration.

Here’s a closer look at some key factors impacting project timelines:

  • Project Scope: Larger projects with intricate features naturally require more time for development.
  • Client Responsiveness: Prompt feedback from your end keeps the project moving smoothly.
  • Content Development: Whether you provide content or require our copywriting services, this can influence the timeline.
  • Additional Services: Integrating branding, e-commerce functionality, or third-party APIs adds complexity and time.

Transparency is paramount at Simpler Strategies. We establish a detailed project timeline, scope, and cost during the intake process. Additionally, you’ll receive weekly status reports outlining current progress and upcoming tasks.

Our commitment to clear communication and efficient processes sets us apart as a leading Grand Rapids web design agency.

How much will my new website cost?

The cost of a new website depends on its complexity. We offer basic website packages for simpler needs, which are outlined in detail in our website packages PDF.

For more customized websites, we create a tailored project quote based on your specific requirements. This ensures we accurately capture your vision and provide a fair price.

To get a better understanding of your project and discuss your options, feel free to schedule a consultation with our team.

Are there any ongoing fees for my website?

Websites require hosting as well as regular maintenance for security and functionality. We offer website care plans starting at $100/month, ensuring your online presence remains dependable, secure, and fresh. You can also choose to manage hosting and ongoing maintenance internally.

Resources

Insights
& Inspiration

Discover insights and industry trends in our curated collection of articles.

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