Our Story
Simplifying Success, One Strategy at a Time
From a small team with big ambitions, we’ve grown into a trusted advisor for businesses nationwide.
How We Work
A Simpler Approach
for Consistent Results
We take the guesswork out of digital marketing, crafting clear strategies and processes that deliver measurable results, every time.
Craft Clear Strategies, Execute Purposefully
We develop strategies tailored to your unique needs and market position. This ensures the solutions we create are demonstrably valuable and impactful, driving real results for your business. Our team of expert writers, designers, developers, and video editors then skillfully execute your strategy, bringing it to life.
Proven Processes for Reliable Outcomes
Standardization ensures consistent delivery, minimizes errors, and allows us to measure our success in achieving your goals. This focus translates into a headache-free client experience. You’ll benefit from clear communication, predictable timelines, and the peace of mind knowing your project is in capable hands, moving efficiently towards its target.
Data-Driven, Continuously Improving
We continuously monitor performance and refine tactics for maximum impact. Every step of our process is informed by data insights, ensuring measurable results and ongoing optimization. We’re accountable for exceeding expectations and delivering on our promises.
Guiding Principles
Our Values
Respect
Speak up clearly and generously. Listen actively. Don’t hoard information. Don’t tolerate bullies.
Impact
Ask what if. Ask why. Create strategies that drive real results. Only sell what we believe in.
Accountability
Get aligned on timeframes. Agree on a budget. Keep a calendar. When you’re not sure, ask.
Proactivity
Anticipate needs and stay ahead of industry trends. Make promises and keep them. Take ownership.
Collaboration
Give credit, take responsibility. Build trust by setting realistic expectations and exceeding them consistently.
Our Office
Based in the heart of downtown Grand Rapids, our office is a hub of creativity and innovation. Located in the historic McKay Tower with stunning views of Grand Rapids, our space inspires collaboration and fosters a productive environment. While we work with clients nationwide, our physical presence allows for in-person meetings and a deeper connection with our local community.
Our Team
At Simpler Strategies, we’ve built a nimble model that combines in-house strategic expertise with a curated network of highly specialized talent. This approach ensures we deliver exceptional results on every project.
Our core team provides strategic direction and project management, while our extended network of creatives offers a diverse range of creative and technical styles and skills. This collaborative approach guarantees fresh ideas, rapid turnaround, and a solution tailored to your unique needs.
Trusted by Many
Our Clients
We’ve had the privilege of partnering with a wide range of clients across various industries. Our success is measured by theirs, and we’re proud of the impact we’ve made.
Client Reviews
“Simpler completely transformed
the online presence for the brand I manage.”
“Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. The Simpler Strategies team is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.”
Kara Kuntz
Marketing Director, Primesource Building Products, Inc.
Renewable Energy
Content Strategy Case Study
Furniture Leader
SEO Case Study
Manufacturer
Web Design Case Study
Work With Us
Our Careers
Are you a US-based freelance professional with something unique to offer a growing business? We’d like to hear from you.
We hire highly skilled, experienced, self-managing professionals on a freelance/contract basis. Generally, our team members come to us with a solid track record of delivering results in their chosen field with minimum guidance.