Our Story

Simplifying Success, One Strategy at a Time

From a small team with big ambitions, we’ve grown into a trusted advisor for businesses nationwide.

A visual representation of content creation, with a pencil and a browser window.

How We Work

A Simpler Approach
for Consistent Results

We take the guesswork out of digital marketing, crafting clear strategies and processes that deliver measurable results, every time.

Craft Clear Strategies, Execute Purposefully

We develop strategies tailored to your unique needs and market position. This ensures the solutions we create are demonstrably valuable and impactful, driving real results for your business. Our team of expert writers, designers, developers, and video editors then skillfully execute your strategy, bringing it to life.

Proven Processes for Reliable Outcomes

Standardization ensures consistent delivery, minimizes errors, and allows us to measure our success in achieving your goals. This focus translates into a headache-free client experience. You’ll benefit from clear communication, predictable timelines, and the peace of mind knowing your project is in capable hands, moving efficiently towards its target.

Data-Driven, Continuously Improving

We continuously monitor performance and refine tactics for maximum impact. Every step of our process is informed by data insights, ensuring measurable results and ongoing optimization. We’re accountable for exceeding expectations and delivering on our promises.

Guiding Principles

Our Values

Respect

Speak up clearly and generously. Listen actively. Don’t hoard information. Don’t tolerate bullies.

Impact

Ask what if. Ask why. Create strategies that drive real results. Only sell what we believe in.

Accountability

Get aligned on timeframes. Agree on a budget. Keep a calendar. When you’re not sure, ask.

Proactivity

Anticipate needs and stay ahead of industry trends. Make promises and keep them. Take ownership.

Collaboration

Give credit, take responsibility. Build trust by setting realistic expectations and exceeding them consistently.

Our Office

Based in the heart of downtown Grand Rapids, our office is a hub of creativity and innovation. Located in the historic McKay Tower with stunning views of Grand Rapids, our space inspires collaboration and fosters a productive environment. While we work with clients nationwide, our physical presence allows for in-person meetings and a deeper connection with our local community.

get directions

Our Team

At Simpler Strategies, we’ve built a nimble model that combines in-house strategic expertise with a curated network of highly specialized talent. This approach ensures we deliver exceptional results on every project.

Our core team provides strategic direction and project management, while our extended network of creatives offers a diverse range of creative and technical styles and skills. This collaborative approach guarantees fresh ideas, rapid turnaround, and a solution tailored to your unique needs.

Trusted by Many

Our Clients

We’ve had the privilege of partnering with a wide range of clients across various industries. Our success is measured by theirs, and we’re proud of the impact we’ve made.

Client Reviews

“Simpler completely transformed
the online presence for the brand I manage.”

“Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. The Simpler Strategies team is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.”

Kara Kuntz
Marketing Director, Primesource Building Products, Inc.

Renewable Energy

Content Strategy Case Study

Furniture Leader

SEO Case Study

Manufacturer

Web Design Case Study

Work With Us

Our Careers

Are you a US-based freelance professional with something unique to offer a growing business? We’d like to hear from you.

We hire highly skilled, experienced, self-managing professionals on a freelance/contract basis. Generally, our team members come to us with a solid track record of delivering results in their chosen field with minimum guidance.

submit career interest form

Writing
We develop a wide range of written and multimedia content for our clients’ websites.
Design
We welcome applications from talented UI designers, graphic artists, and illustrators who are interested in creating beautiful, engaging artwork and digital experiences for our clients and fans.
Social Media
If you have a proven track record growing digital communities and a talent for engaging audiences, we’d love to hear from you. Please get in touch!
Public Relations
Interested in helping Simpler Strategies get the word out about our clients and their unique content? We invite experienced, independent PR and media relations pros to get in touch to get in touch!
Development

We welcome applications from developers who are proficient in WordPress/Divi and Shopify to help build stunning websites that captivate audiences and drive results.

Anything Else?

If your field is not listed above but you believe you would have something to contribute to the Simpler Strategies team, please get in touch!