Our Services

Grand Rapids SEO Services

Seeking a local SEO partner? We’ll help your website achieve top search engine rankings.

A document with a checklist and a magnifying glass focusing on a completed item.

What We Offer

Custom SEO,
Real Results

Our team is based in Grand Rapids, MI, which allows us to tailor your fully custom SEO approach for the Grand Rapids market.

Keyword Research

Our SEO team evaluates hundreds to thousands of search terms and evaluate various metrics to determine the most valuable keywords for your various webpages. Each website and business is different, and our data-driven approach helps identify the most strategic keywords for your customized SEO plan.

Technical SEO

Before your website can rank highly for your target keywords, it needs to be effectively crawled and indexed by search engines. From XML sitemaps, Core Web Vitals, canonical tags, and internal links our team will audit your site’s overall structure and functionality to ensure an optimal experience for both search engines and your target audience.

On-Page Optimization

At Simpler, we believe in joining effective SEO recommendations with a positive user experience to maximize your site’s performance. From title tags and meta descriptions to H-tags and site hierarchy, we’ll work with you to implement on-page updates that increase both traffic and conversions.

Content & Link Building

When it comes to building your site’s domain authority, quality content and backlinks are key. Our SEO team creates a content strategy centered on high quality content, then implements outreach campaigns to increase quality backlinks.

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Listing Management

For businesses that have a physical location (such as corporate headquarters, retail stores and restaurants) a big part of driving search engine traffic to your website is competing in Google’s local search pack and on Google Maps. Our process includes editing your local listings and populating them with search-engine friendly content, as well as reporting on local traffic, reviews and local links.

In-Depth Reporting

Our job is to communicate value through clear and transparent reporting. You’ll be able to see where you’re ranking for each of your targeted keywords, get breakdowns of search engine traffic, competitive analysis and more. Our SEO reports are 100% proprietary and customized for each client.

“Simpler completely transformed
the online presence for the brand I manage.”

“Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. The Simpler Strategies team is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.”

Kara Kuntz
Marketing Director, Primesource Building Products, Inc.

Establishing
Brand Authority

Content Strategy Case Study

ECommerce Organic
Search Visibility

SEO Case Study

Transforming a
Complex Website

Web Design Case Study

Data-Driven SEO

How We Drive
Measurable SEO Results

Phase 1: SEO Onboarding & Setup

Our SEO team starts by analyzing your market to identify a customized SEO strategy that will generate traffic and improve search engine rankings.

Keyword Research

Identify relevant, top-tier keywords using premium software and note their keyword difficulty.

Analyze your website’s structure and recommend where to strategically integrate these keywords. Also, suggest any necessary structural adjustments to enhance SEO.

SEO Strategy

Develop a comprehensive SEO strategy, including:

  • Competitor analysis
  • On-page optimization recommendations
  • Technical SEO audit
  • Link-building opportunities
  • Google Business Profile review and local SEO optimization
  • Content strategy
SEO Tracking

We believe that anything worth doing is worth tracking. That’s why we set up or connect your accounts to Google Search Console, Google Analytics, Google Ads, and SEMRush. By monitoring and analyzing your ongoing SEO efforts, we can provide valuable insights and make data-driven adjustments to optimize your strategy.

Phase 2: SEO Strategy Launch

With a clear, measurable strategy in place we work with you to implement initial SEO tasks and finalize a plan for your ongoing SEO Growth Cycle.

Initial SEO Implementation

Based on our SEO onboarding and setup, we’ve identified key areas for improvement to accelerate your SEO growth. These often focus on keywords, website structure, and technical issues.

Growth Cycle Planning

Meet with you to review your customized SEO strategy, outlining ongoing SEO tasks.

Collaborate to develop your SEO Growth Cycle, determining which tasks will be completed by you, by us, or in partnership.

Phase 3: SEO Growth Cycle

We grow your organic presence through monthly on-site and off-site SEO improvements, then we analyze and optimize your SEO strategy.

Run SEO Monthly

Implement on-site improvements related to technical SEO, on-page SEO, and content creation.

Manage off-site improvements related to listing management, backlink outreach, and Google Business Profile management.

Reporting, Analysis & Optimization

Evaluate ongoing keyword research to understand ranking trends and adjust your SEO strategy for continuous improvement.

Provide in-depth analytics on specific keyword conversions, including Search Engine Ranking Positions (SERPs).

Track index issues, keyword adjustments, and landing page opportunities.

Why Simpler Strategies

A Simpler Approach
for Consistent Results

We believe in building strong partnerships based on trust and transparency. Our collaborative approach ensures your vision is at the heart of everything we do.

Clear
Strategy

We develop strategies tailored to your unique needs and market position, ensuring the solutions we create are demonstrably valuable and impactful, driving real results for your business.

Proven
Process

Standardization ensures consistent delivery, minimizes errors, and allows us to measure our success in achieving your goals. This focus translates into a headache-free client experience.

Continuous
Improvement

We continuously monitor performance and refine tactics for maximum impact. Every step of our process is informed by data insights, ensuring measurable results and ongoing optimization.

Results You Can Expect

Achieve Your Business Goals
with Our Proven Strategies

When you partner with Simpler Strategies, you can expect:

  • Increased website traffic and engagement
  • Higher conversion rates and lead generation
  • Improved brand awareness and reputation
  • A stronger online presence
  • Measurable ROI and business growth

Your Questions, Our Answers

Customized SEO FAQ’s

 

What is your content creation process?

Our process begins with in-depth research and audience analysis. We then develop a content strategy aligned with your business goals. Our team of writers and designers collaborate to create engaging content that resonates with your target audience.

How do you measure campaign success?

We use key performance indicators (KPIs) to measure the success of your content marketing efforts. These metrics include website traffic, engagement rates, lead generation, and conversion rates. We provide regular reports to track progress and optimize your strategy.

How long does it take to see results?

Content marketing is a long-term strategy. While you may start to see results within a few months, it often takes consistent effort over several months to achieve significant improvements in organic traffic and lead generation.

What kind of content do you create?

We create a variety of content formats to meet your specific needs, including blog posts, articles, social media content, infographics, videos, and ebooks. Our goal is to produce content that is informative, engaging, and shareable.

How do you ensure my content aligns with my brand?

We work closely with you to develop a strong understanding of your brand identity, values, and target audience. Our content is tailored to reflect your brand voice and messaging.

How do you handle content distribution?

We develop a comprehensive content distribution strategy to maximize your reach. This may include sharing content on social media, through email marketing, and on relevant online platforms. We also explore opportunities for guest posting and influencer partnerships.

What is your approach to keyword research & SEO?

We conduct thorough keyword research to identify relevant keywords and phrases that your target audience is searching for. We optimize your content for search engines to improve visibility and attract organic traffic.

Do you offer content audits?

Yes, we offer content audits to assess the performance of your existing content and identify areas for improvement. This helps us develop a targeted content strategy to maximize your ROI.

What is the typical turnaround time?

Our turnaround time depends on the project scope and complexity. We prioritize efficiency without compromising quality. We’ll provide you with a detailed timeline during the project planning phase.

Resources

Insights
& Inspiration

Discover insights and industry trends in our curated collection of articles.

view blog

How Search Engine Optimization Works

Every time someone searches something on a search engine like Google or Bing, the search engine offer up the very best results out of what could be millions (or sometimes billions) of relevant webpages.

When your target market is searching Google or Bing (or any other search engine) for something that you can provide, it’s important that they find your website, not a competing website. That’s where Simpler comes in. Our job is to ensure search engines understand how your website can be helpful to a specific set of search terms.

Several factors affect a site’s SEO and search position rankings. Some factors relate primarily to content and more specifically the keywords included on a website. Other factors are primarily technical (things like site speed, mobile friendliness, crawlability, etc..).

Simpler’s SEO experts will research and implement a practical, thoughtful, and data-driven SEO strategy aimed at achieving your website’s traffic goals.

view our Four Pillars of SEO article to learn more.