The Challenge
A leading furniture manufacturer sought to enhance its online presence and drive qualified traffic. Despite a strong product offering, the company faced challenges in organic search visibility, with low keyword rankings and limited targeted landing pages.
Before launching our SEO strategy, we conducted a comprehensive website analysis to identify areas for improvement. Key findings included:
- Technical SEO Challenges: The website exhibited technical SEO issues hindering search engine discoverability.
- Poor Website Structure: The website lacked clear organization, making navigation difficult for both users and search engines.
- Limited Internal Linking: Minimal internal linking hindered content flow and user experience.
- Keyword Optimization Opportunities: Existing keyword usage was inconsistent and not optimized for search engines.
- Strong Backlink Profile: The website benefited from a healthy backlink profile due to product listings on major platforms like Amazon and Home Depot.
By addressing these foundational issues, we laid the groundwork for a successful SEO campaign that drove significant organic growth.
The Solution
We implemented a comprehensive SEO strategy designed to enhance the client’s online visibility and drive organic traffic:
- Keyword Research and Optimization: We conducted a comprehensive keyword analysis using tools like SEMrush to identify high-value keywords aligned with the target audience. This data-driven approach informed content creation, SEO strategy, and overall website architecture.
- Landing Page Optimization: To effectively target specific keywords, we created dedicated landing pages optimized for different search queries. This strategy ensured users landed on relevant pages with tailored content and clear conversion opportunities.
- On-page Optimization: We strategically incorporated keywords into essential SEO elements like title tags, meta descriptions, and headings, enhancing the website’s relevance and visibility in search results.
- Internal Linking Structure: We optimized website navigation by implementing clear breadcrumbs, strategic internal links, and prominent links in the header and footer. This improved user experience and enhanced search engine discoverability.
- Technical SEO Foundation: We conducted a comprehensive technical SEO audit to optimize the website’s underlying structure for search engine discoverability. By addressing critical technical issues, we ensured the site was primed for optimal search engine indexing and ranking.
Results
Our SEO efforts yielded substantial improvements in organic website traffic and search engine visibility. The following graph illustrates key metrics:
| before (Dates: Jan 2023 – Oct 2023) | after (Dates: Nov 2023 – Apr 2024) | Percent Increase | |
| Clicks (average per month) | 656 | 1,360 | 107% |
| Impressions (average per month) | 63,622 | 142,724 | 124% |
| Average Position (average per month) | 24 | 14 | 43% |
The graph illustrates the website’s performance before (Jan 2023 – Oct 2023) and after (Nov 2023 – Apr 2024) our SEO implementation, focusing on clicks, impressions, and average search position.
Post-implementation, we observed a significant increase in both clicks and impressions, indicating a substantial rise in organic traffic. While the average ranking improved slightly, the broader reach for relevant search terms is evident. This expanded visibility played a crucial role in driving organic traffic and conversions.
It’s important to remember that SEO is an ongoing process that takes time to yield significant results. Search engines continuously update their algorithms, requiring consistent effort and strategic optimization. The timeframe we’ve chosen (Jan 2023 – Apr 2024) allows us to demonstrate the initial progress of our SEO efforts while acknowledging the ongoing nature of SEO optimization. We anticipate continued improvements in organic traffic and search engine rankings as our efforts evolve.
Our strategic SEO approach successfully improved the furniture leader’s organic visibility and website traffic. By focusing on targeted keywords, optimized landing pages, a robust internal linking structure, and a solid technical foundation, we laid the groundwork for long-term organic growth and increased conversion potential.