The Challenge
A mental health practice sought to establish a strong online presence that reflected their commitment to personalized, accessible care. Their existing website struggled to effectively communicate the company’s services, presenting a confusing and outdated user experience.
The company faced several key challenges:
- Outdated brand identity: The existing brand did not accurately reflect the company’s mission and values.
- Poor website usability: The website was difficult to navigate, making it challenging for patients to find the information they needed.
- Inconsistent messaging: The website lacked clear and consistent messaging about the company’s services and target audience.
The Solution
To address these challenges, Simpler Strategies partnered with the client to undertake a comprehensive rebranding and website development project. Our approach focused on creating a brand identity and website that embodied the professional and welcoming nature of Zero Barriers.
Key components of the project included:
- Brand identity development: We conducted in-depth brand discovery to define the company’s core values, target audience, and brand personality. Based on these insights, we created a new brand identity, including a logo, color palette, typography, and visual style guide.
- Website design and development: We designed and developed a new website that aligned with the refreshed brand identity. The website was built to be user-friendly and informative, with a clear focus on the patient experience.
- Information Architecture: We optimized the website’s structure to improve navigation and ensure patients can easily find the information they need. By prioritizing user experience, we created a clear and intuitive sitemap, incorporating key elements like calls to action, patient intake forms, and a secure telehealth platform.
Results
The rebranding and website redesign have significantly improved the client’s brand perception and patient experience:
- Stronger brand identity: The new brand effectively communicates the company’s values and mission.
- Improved website usability: The redesigned website is easier to navigate, allowing patients to quickly find the information they need.
- Enhanced patient experience: The calming aesthetic and clear messaging create a positive and reassuring experience for patients.
- Increased credibility: The professional and modern design enhances the company’s reputation.
By partnering with Simpler Strategies, the client has successfully transformed their brand and website, positioning themselves as a trusted healthcare provider.
Beyond the initial rebranding and website development, Simpler Strategies has continued to support the client with ongoing marketing and design needs, including updating forms to align with the new brand identity, setting up email for the new domain, and providing ongoing marketing and design consultation. This collaborative partnership ensures that the client’s brand remains consistent and effective over time.