Website Launch & Maintenance
LockeyUSA
LockeyUSA came to us seeking a new website to increase sales and create a better user experience. LockeyUSA is a product-based wholesale business that uses its website to help users identify products for their unique situation and identify the best place to buy them.
In the design and development of the responsive WordPress site, we used Woocommerce for the product functionality and prioritized:
-Building a design that reflects LockeyUSA’s brand standards
-Building product search functionality
-Adding a store locator
-Creating a user experience that helps people quickly connect with the content they’re seeking.
WHAT THEY HAD TO SAY
“Simpler Strategies completely transformed the online presence for the brand I manage. They worked diligently to design an incredible website for us that is not only beautiful but extremely user friendly! Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Strategies is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.”
-Kara Kuntz, Marketing Manager
As a product-based small business, in our web design and development process it was important that LockeyUSA’s new website featured:
A filterable product catalog: With LockeyUSA’s vast selection of products, it was important that their website design made it as straightforward as possible for users to identify the most optimal products for their situation. This was accomplished by implementing a product filtering system that allowed users to filter and sort by a variety of elements.
A clear path to conversions: After helping prospective customers identify the correct product for their needs, our website redesign aimed to make it easier and more intuitive for users to convert by finding an online retailer or nearby distributor where they can purchase that product. This was accomplished by improving the “where to buy” pages and adding buttons at the bottom of each product page linking to online retailers and local distributors.
Project Highlights:
Homepage
Product Page with Spec Sheets, Instructions, Zoomable Images
Product Page with Filtering System
Distributor Finder
Benefits of Working with Simpler Strategies
Organized
Simpler Strategies’ project management systems keep you informed, not guessing.
Strategic
Our team excels in delivering results. It’s why our clients stick with us for years.
Reliable
We do what we say and say what we do. Your success is how we base ours.
Cost-Effective
Our nimble, driven team helps us keep project costs low and helps our clients meet goals.
Data-Driven
Trust our data-centric approach to support cost-effective marketing decisions.
You might be interested in:
A Strategic Guide to Website Management
Your website is often the first impression you make on potential customers. It's your digital storefront, your brand ambassador, and a crucial driver of business growth. But in today's competitive online landscape, simply having a website isn't enough. Strategic website management is essential for...
Can You Do SEO Yourself?
Is SEO a mystery to you? Do you dream of seeing your website climb the search rankings but feel overwhelmed by the complexity? You're not alone. Many businesses grapple with the question of whether to tackle SEO themselves or hire an agency. This guide provides a practical, actionable framework...
How to Attract and Convert Website Visitors through Content Marketing
Lead generation is a constant challenge for marketers. But what if you could transform that challenge into a consistent flow of qualified prospects? Content marketing offers a powerful solution, enabling you to attract, engage, and convert website visitors into loyal customers. This guide provides...