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Digital Strategy Services
Michigan-based and nationally grown, Simpler provides digital marketing services designed to engage audiences, build brands and drive success.
WordPress Website Design
Effective web design is crucial to any marketing strategy. We create fully custom websites that clearly communicate your message and convert visitors into customers.
SEO Services
Simpler develops and implements practical, affordable strategies that generate traffic and improve search engine rankings.
Website Management Services
Simpler’s WordPress maintenance team handles all website maintenance and hosting needs to ensure your site is running at full capacity.
Digital Strategy Resources
Learn from our digital strategy experts about the latest trends and best practices.
WordPress Website Security Best Practices
With WordPress powering so many business websites, security on the platform is paramount. Protecting your WordPress website is crucial for businesses and marketers alike. The consequences of security breaches—data leaks, reputational damage, and lost revenue—can be devastating. Cyber threats have...
Digital Marketing Trends for 2025
Digital marketing is a constantly evolving landscape. New technologies and shifting consumer behaviors demand that businesses stay ahead of the curve to remain competitive. While predicting the future is never an exact science, several key trends are emerging that will shape the digital marketing...
How to Track PPC ROI
Pay-per-click (PPC) advertising is an effective online marketing strategy, especially for ecommerce stores. With a high ROI and a pay-per-click model, PPC continues to grow in popularity for online businesses. The average PPC ROI is 200%, but this can vary based on individual strategies. This...
How to Leverage “Near Me” Searches for Local SEO
People use the internet for everyday decisions, from dinner plans and shopping to travel arrangements. Many searches begin with a quick Google "near me" query. For local businesses, appearing in these searches is a significant opportunity to attract nearby customers. Optimizing your website for...