When planning your web design project, a crucial decision is whether to use a template-based or custom website.
Template-based websites (like those built on Wix, Squarespace, or generic WordPress themes) are often less expensive. This can be a suitable option for businesses testing ideas or solopreneurs starting out. However, for many businesses, a template-based website falls short of delivering optimal results.
Simpler Strategies specializes in fully custom website design. We tailor each website to your unique brand, vision, and goals. This ensures a completely personalized online presence, free from generic templates.
To help you decide between a template or custom website, consider the key benefits of a custom website design.
Benefit #1: Tailored to Your Branding
A template-based website can only take your business so far. To truly resonate with customers and achieve results, you need an online presence that reflects your unique brand identity.
With a custom web design, every element—from button interactions to menu design—aligns perfectly with your brand. This creates a professional and distinctive online presence that sets you apart from competitors.
A responsive design ensures your website looks great on all devices. Whether your visitors are using a mobile phone, tablet, or desktop computer, they’ll experience a clean, intuitive, and easy-to-read interface.
A custom web design inspires trust and authority, helping your brand engage your target market and ultimately drive business growth.
Benefit #2: Laser-Focused on Your Business’s Goals
A custom website design can be tailored to achieve your specific business objectives.
For example, an online store can benefit from features like a user-friendly shopping cart and secure payment processing. A custom web design can be specifically designed to target these goals, optimizing the checkout process for conversions.
A business seeking to streamline hiring can benefit from a job board that quickly accepts and routes applications. A custom web design can attract dedicated candidates and simplify the hiring process.
Custom websites can also enhance the effectiveness of online advertising. Platforms like Facebook, Google, and others provide valuable analytics on ad performance, but only when a tracking code is added to your site.
With every custom web design project, Simpler Strategies carefully considers your unique business goals and objectives. We then create a website tailored to achieve those specific outcomes.
Benefit #3: Tailored for Your Customers
A custom web design ensures your website is intuitive and user-friendly, guiding visitors seamlessly to the information they need.
Unlike pre-made templates, custom designs are crafted specifically for your audience and messaging goals. This personalized approach enhances user experience, leading to increased conversions (e.g., purchases, contact form submissions).
Investing in a custom website demonstrates a commitment to clear communication and a sophisticated design solution that effectively converts visitors into customers.
Benefit #4: SEO Friendly
A custom web design can be fully optimized for search engines. This can significantly boost your website traffic and improve your search engine rankings, especially for businesses that rely on their website to generate leads and sales.
For your website to rank highly for target keywords, it must be effectively crawled and indexed by search engines. Through a custom web design process, we can ensure that all on-page optimizations and technical SEO requirements are met, providing an optimal experience for both search engines and your target audience.
Simpler Strategy’s custom web design projects combine effective SEO recommendations with a positive user experience. We’ll work with you to implement on-page updates, such as title tags, meta descriptions, H-tags, and site hierarchy, to increase both traffic and conversions.
Looking for a Custom Web Design?
Here at Simpler Strategies, our talented design team specializes in creating simple, informative websites and comprehensive wholesale/retail ecommerce platforms. We serve clients throughout Michigan, the Midwest, and North America, supporting businesses in a variety of industries from manufacturing to professional services to consumer goods.
Our focus on strategy drives growth for our clients. Schedule a consultation to discuss your business goals and explore how a custom website can help you achieve them.
