How to Choose the Right CMS

How to Choose the Right CMS

The world of content management systems (CMS) can be overwhelming. With so many options available, choosing the right one for your marketing needs is crucial. At Simpler Strategies, we understand the importance of a user-friendly and effective CMS. That’s why...
Data-Driven B2B Web Design

Data-Driven B2B Web Design

A study by McKinsey & Company found that companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers.  Data and analytics can be used to inform all...
Key Benefits of a Custom Website Design

Key Benefits of a Custom Website Design

When planning your web design project, a crucial decision is whether to use a template-based or custom website. Template-based websites (like those built on Wix, Squarespace, or generic WordPress themes) are often less expensive. This can be a suitable option for...
The ROI of Online Marketing

The ROI of Online Marketing

The digital landscape is fiercely competitive. Businesses need to understand how their online marketing efforts are performing to maximize results and make smart decisions. This article dives deep into measuring ROI for web design, content marketing, and SEO....