by Meredith Fennema | Aug 8, 2024 | Content Marketing
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Unlike outbound marketing, which interrupts your audience with content they don’t always want, inbound marketing forms connections...
by Meredith Fennema | Jul 9, 2024 | Content Marketing, Web Design
In an increasingly digital world, a well-designed and well-maintained website is essential. It’s the cornerstone of your online presence, attracting visitors, showcasing your brand, and driving sales. But for many businesses, keeping their website secure, fast,...
by Meredith Fennema | Jun 6, 2024 | Web Design
The checkout process is the final step in the customer journey, and it can make or break a sale. In this article, we’ll share some best practices for ecommerce checkout processes to help you improve your online store’s current setup or plan future...
by Meredith Fennema | Apr 11, 2024 | Web Design
The world of content management systems (CMS) can be overwhelming. With so many options available, choosing the right one for your marketing needs is crucial. At Simpler Strategies, we understand the importance of a user-friendly and effective CMS. That’s why...
by Meredith Fennema | Feb 15, 2024 | Web Design
A study by McKinsey & Company found that companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers. Data and analytics can be used to inform all...
