by Meredith Fennema | Feb 3, 2025 | Content Marketing, Digital Strategy
Pay-per-click (PPC) advertising is an effective online marketing strategy, especially for ecommerce stores. With a high ROI and a pay-per-click model, PPC continues to grow in popularity for online businesses. The average PPC ROI is 200%, but this can vary based on...
by Meredith Fennema | Jan 16, 2025 | Content Marketing
While social media is a powerful advertising force, email marketing remains a crucial tool for connecting with audiences. Delivering personalized content directly to inboxes is a pivotal marketing strategy for any business. However, email marketing isn’t easy,...
by Meredith Fennema | Jan 3, 2025 | Content Marketing
Digital marketing can be make or break for small and medium-sized businesses. With almost everyone on the internet now, digital marketing is one of the most effective types of marketing out there. However, many SMBs operate with limited marketing budgets, and it can...
by Meredith Fennema | Dec 4, 2024 | Content Marketing
You don’t need to scroll Instagram very long before you stumble across something you’ll love. Maybe you discover a small local bakery that features some of the most incredible, mouth-watering pastries. You feel compelled to follow them, and then, before you know it,...
by Meredith Fennema | Oct 31, 2024 | Content Marketing, Web Design, Web Management
As a business owner or marketer, you understand the importance of effective marketing. It’s a powerful tool to attract new customers, retain existing ones, and drive growth. However, allocating your marketing budget wisely can be challenging. Many small businesses...
