by Josh Hiemstra | Feb 3, 2025 | Content Marketing, Digital Strategy
Pay-per-click (PPC) advertising is an effective online marketing strategy, especially for ecommerce stores. With a high ROI and a pay-per-click model, PPC continues to grow in popularity for online businesses. The average PPC ROI is 200%, but this can vary based on...
by Josh Hiemstra | Jan 29, 2025 | Content Marketing
People use the internet for everyday decisions, from dinner plans and shopping to travel arrangements. Many searches begin with a quick Google “near me” query. For local businesses, appearing in these searches is a significant opportunity to attract nearby...
by Josh Hiemstra | Jan 16, 2025 | Content Marketing
While social media is a powerful advertising force, email marketing remains a crucial tool for connecting with audiences. Delivering personalized content directly to inboxes is a pivotal marketing strategy for any business. However, email marketing isn’t easy,...
by Josh Hiemstra | May 6, 2024 | Content Marketing
The world of SEO is constantly evolving, and staying informed about the latest search engine recommendations is crucial for a successful strategy. That’s why Josh Hiemstra, digital strategist for Simpler Strategies, regularly attends Google SEO office hours,...
by Josh Hiemstra | Mar 13, 2024 | Content Marketing
SEO success hinges on a strong foundation. The four pillars of SEO—relevance, crawlability, user engagement, and authority—provide the framework for optimizing your website. By mastering these pillars, you can improve your search engine rankings and attract more...
